Advice series 2: Is PR right for your business?
Updated: Dec 4, 2018
Once you understand what PR is, then it’s time to work out if it’s right for your business.
There’s no point heading into a PR programme if all the elements required for a successful strategy aren’t aligned.
Here are five signs that you’re PR-ready:
1. You have plenty of stories to tell
For media coverage to work, you have to have something to say. And it’s not about selling your product or service – it’s about creating entertaining, educational, emotional stories that will connect with your target audience.
Remember, a journalists’ job isn’t to promote your business – it’s to sell their outlet, to their target audience. It’s our place, as a PR agency, to work out which stories are worth telling – and we’ll do it on your behalf.
If you’re in the starting stages of the business, and you’re not yet sure what key messages you want to talk about, the timing might not quite be right.
2. You understand that PR isn’t a sales department
PR is a long-term effort, that feeds into long-term results. It builds awareness, generates conversations and, over time, creates brand loyalty.
If you’re looking for a short-term sales fix, there are plenty of better-placed forms of marketing – such as email, PPC, direct marketing, and so on.
The trick is, that when you integrate all of these efforts, with a badass PR strategy, you combine short term wins, with a long-term brand building exercise, future-proofing your business.
3. You’re ambitious and excited
An ambitious business is one that we love to work with. It usually means that you’re brave enough to continually push the boundaries and be willing to do things that are different.
This makes our jobs more exciting, because we have even better stories and opinions to tell, on your behalf.
4. You’re willing to open up
When it comes to the media, you have to be willing to put yourself out there a little. No journalist wants to speak to someone who’s going to give a boring answer.
There may be parts of your business you don’t feel comfortable talking about – revenue, future plans, etc – but these are the things that can make a difference between an OK story, which gets some coverage, to a GREAT story, which hits the nail on the head.
5. You have some time to commit
If you want your PR plan to be successful, you’re going to need to give up a little bit of your time and enthusiasm to get the most out of it.
We’re here to generate the ideas, put together the content and liaise with the media, but we’ll need some time from you too – even if it’s just to sign something off or grab your opinion.
If it sounds like you might be ready for a PR strategy, then get in touch. We’re a PR and marketing agency based in Huddersfield, West Yorkshire – and we work across a number of sectors.
We’d love to hear from you!
If you’re interested in what can be achieved from a PR strategy, we think you’d like our next advice piece – read it here.