A creative content studio, which names M&S, Kellogg’s and Unilever among its UK-wide brand client base, has invested £300,000 in a relocation to larger premises. The move has allowed the firm to strengthen its offering to clients and expand its team, paving the way for expected growth over the next 12 months.
Powerhouse, which was formerly based near Leeds, has moved to a purpose-built building outside the city centre, which offers 14,000sq ft of individual studio space.
Purchased by the firm earlier this year, the building was renovated to incorporate seven studios, including nine kitchens, a daylight studio, a fashion infinity cove and a comprehensive prop house – which is the largest in the North of England.
The investment is said to improve the service Powerhouse is able to provide to brands and leading creative agencies.
Neil Adams, Managing Director of Powerhouse, commented: “Our nationwide clients demand specialist photography and motion services, in an agile and flexible manner. While some campaigns are planned months in advance, increasingly clients need to be able to react to news and events with speed.
“The extra space gives us plenty of capacity to deliver on this ‘newsroom mentality’ – seven photographers can be working on the same project at the same time, in seven different studios, for example. It means the client gets a quick turnaround, while minimising costs and simultaneously ensuring brand consistency and quality.”
Alongside the relocation, Powerhouse has made a number of strategic hires, including Tom Gabbutt, who has joined the firm in the newly-created role of Creative Content Director – having previously worked at the BBC. Jo Kendall has also been appointed as Executive Producer, as well as a number of specialist creative photographers.
Talking about the new expertise, Neil continued: “Traditionally, photography studios have looked at the needs of a campaign or project in isolation. Tom has helped us to think differently. We take a holistic view at a client’s content requirements; with photographers and film makers shooting simultaneously for different specifications, including social media, PR, advertising, direct marketing, and so on. It’s a very efficient, unique way to work.
“We’re immensely proud of this approach – and our new premises. The individual studios mean that we don’t have multiple shoots in one, big hanger – each client receives confidentiality. It’s this focus and personal experience that we’ll stick to, even as we grow. We’re not a factory, it’s important for us to build great working relationships. Jo is heading up this customer-focussed strategy, and we will continue to grow without compromising the quality and service we are synonymous with.”
Holly Craggs, spokesperson for Freemans – a client of Powerhouse – said: "Powerhouse’s new site has provided us with the opportunity to be much more flexible and creative with our concepts because of the amazing space the fashion cove brings. It’s easier to create commercial and aspirational shoots in equal measure.”
Offices for the 25-strong team and a breakaway space for staff and clients to enjoy lunch were also built during the nine-month renovation period.
Powerhouse’s clients include Morrison’s, Freemans, Quorn, M&S and Iceland. The business was founded in 1999 and provides a full service to brands, including photography, videography, set-building/styling, the provision of props and an editing suite.